A unique experience for every user

Step up your game from simple A/B testing to powerful, segmented testing to compare conversion across different locales, demographics, and levels of participation on your site

Multi-variate testing
Test it all

Not all of your users are alike, so do more than simple A/B testing. Choose different user segments by geographic location, device and browser type, where they're coming from, if they're visiting often or it's their first time, and many more custom attributes

Fig 1
A few examples of the different user segments you can run tests on and deliver custom experiences to.

Test users in California Geolocation on iPhones Device Type who are subscribers Custom Attributes

Infinite Configuration

Target broadly or narrowly — target to your heart’s content. With over a dozen configuration options and counting, and the ability to create custom strategies, you can pick the exact user segment you want, and scale from hundreds of users to hundred of thousands.

Category
Feature
Example
Geography
Regional Targeting
Test users in the Southwest (by targeting California, Arizona, New Mexico, etc.)
Targeting Radius
Only test on users more than 150 miles away from where your HQ is located.
Geographic Exclusion
Serve GDPR warnings to users in the European Union.
Demographics
Average Income
Run promotions for cart orders over $1,000 in zip codes with a median income over $100,000.
College Education
Add a loan consolidation referral link to areas with high rates of college education.
Average Age
Add a subscription option with home delivery for areas with high proportions of users over 50 years old.
Device
Average Income
Run promotions for cart orders over $1,000 in zip codes with a median income over $100,000.
College Education
Add a loan consolidation referral link to areas with high rates of college education.
Average Age
Add a subscription option with home delivery for areas with high proportions of users over 50 years old.
Behavior
Referrer
Target users coming from social media sites only.
Metering
On the fifth article view, show users a paywall.
Ad-Block
Show a “disable ad-blocker” modal to users who have an ad-blocker.
Power Users
Give a different experience to those who frequent your site.
Fly-by Users
Instead of subscription, offer pay-per-article to users who visit very rarely.
Fig 2
A look at the easy to use dashboard for creating a test — in this case one that targets a proportion of users in the Southwest on an iPhone.

Beautifully insightful

PhD not required. With state of the art visuals, and thoughtful analytics, you don't need to be a data scientist to fully understand the data we give you. Create tests in minutes, and once live, start seeing the results immediately.

Fig 3
A glance at some easy-to-read statistics that can help you evaluate winning strategies, and where to improve.

Southwest iPhone Users

Unique experiences

No one strategy works for everyone, so why have one static site for every user's need? Find a strategy that works for a specific segment, and lock in the variant to make it permanent on your site for them, while not changing the experience for anyone else.

Fig 4
A variant and control made permanent after testing a high-income reader segment and a control group.

Variant

Users in zip codes where average income is greater than $100,000 in the US.

Control

Everyone else (zip codes where average income is less than $100,000, those outside of the US).

Pricing

Starter

$0/mo

  • A/B testing
  • One active strategy
  • Up to five tests in a strategy
  • Limited analytics
  • Up to 10,000 user impressions

Small Business

$49/mo

  • A/B testing
  • Three active strategies
  • Up to five tests in a strategy
  • All access analytics
  • Up to 100,000 user impressions
  • Custom user experiences
  • Basic support

Enterprise

Call Us

  • A/B testing
  • Unlimited active strategies
  • Unlimited tests in a strategy
  • All access analytics
  • Unlimited user impressions
  • Custom user experiences
  • Advanced support
  • Custom test consulting
  • Custom feature implementation
= better feature |= new feature